Trade secrets are information that your business would want to keep secret from competitors, and whose value comes from the fact that it isn’t widely known. Examples might include customer lists, or unique ways (that only your business knows about) of delivering services that enable you to outperform the…
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As an inventor and patent holder, some of my strongest intellectual property has been my trademarks and copyrights. According to the US Patent and Trademark Office:
A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others….
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As a patent and trade dress owner, my favorite competitive advantage is intellectual property. There’s no better way to keep your competition at bay than with intellectual property that literally keeps them off the market, at least for a set period of time. It allows a business the…
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I just got back from Charlotte, North Carolina where I was the innovation keynote speaker for the NC Festival and Event Association’s Showfest 2019. The conference was packed and it was great to see such a fun and receptive crowd. These were people who took copious notes and brought…
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Years ago I was invited to a private screening of “Waiting for Superman” where teachers in the audience were free to express their true feelings. This was before I started speaking on innovation in education. What I learned from the teachers in the audience is still a problem now…
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Last week I was the innovation keynote speaker for the James Hardie Research and Development Conference for their scientists and engineers. I normally don’t show anyone my first prototype, but I wanted to show how simple prototyping can be, and the value of prototyping in research and development.
A…
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People love the tradition and rituals of holidays. It’s a comfortable time of doing something we’ve always done year after year, and usually involves family and friends getting together for a structured event. It’s a time when the uncertainty of life becomes certain, if only for a day.
But that…
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How many times have you tried to use your cell phone in bright sunlight and were unable to see the screen? Thanks to mother nature, that may be a thing of the past.
According to the Optic Society, “Reflection is the major reason it’s difficult to read a phone screen…
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As technology takes over more of our lives, there is one skill a machine just cannot compete with…creativity. According to The World Economic Forum’s recently released report, The Future of Jobs, that skill has moved from 10th place in 2015 to #3 in 2020. This is based on information supplied…
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According to the World Economic Forum’s “Future of Jobs Report”, creativity and problem solving are listed in the top three skills that employees will need by 2020. Critical problem solving is one of the most important attributes that employers look for in a new hire because no organization is without problems,…
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