As an inventor and creativity keynote speaker who leads creativity workshops, I love being able to help people tap into their creativity, even if they think they aren’t creative. It’s a skill that can be learned. And if you use it every day that skill gets stronger and stronger. It’s a skill that can be developed and improved through practice, experimentation, and exploration.


There is no innovation without creativity. It’s the building block of all innovation. That’s where it starts. I love this part because the sky’s the limit. You can go as far as your imagination will take you. And as I tell audiences in my creativity keynote speech, you need to let your imagination run wild. You can always reign it in. But you start by going as far out as you can to get new ideas. You have to be a risk taker to be an innovator and that starts with taking creative risks.

What is creativity?

Creativity refers to the ability to generate original and valuable ideas, solutions, or products that are useful or meaningful to oneself or others. This involves using one’s imagination, knowledge, and skills to come up with new and innovative ways of thinking and problem-solving. It can manifest in a variety of fields. These include art, science, technology, literature, music, and business.

It can lead to breakthroughs, discoveries, and innovations that can improve our lives and the world around us. And the ability to come up with new and original ideas or solutions to problems. It’s the process of generating novel and valuable ideas, insights, or solutions to problems through a combination of imagination and intuition.

These can be expressed in a variety of ways, such as art, music, writing, innovation, or problem-solving. It often involves taking risks. And challenging existing norms or assumptions and can lead to the creation of something entirely new or unexpected.

Traits of creative people

We often associate these people with traits like imagination, curiosity, open-mindedness, and the willingness to take risks and experiment with new ideas. Creativity plays an important role in problem-solving, innovation, and personal growth.

Unconventional thinking

Creativity is a complex and multifaceted concept that can be described as the ability to generate unique and valuable ideas, solutions, or expressions. It involves thinking, imagining, and conceptualizing in original and unconventional ways.

At its core, it involves the generation of novel and useful outcomes. It often involves combining existing knowledge, ideas, and experiences in new and innovative ways to produce something that is original, valuable, and relevant. It can manifest as the creation of new products, artistic works, scientific theories and inventions.

Creativity is not solely reliant on natural talent. It can be nurtured and developed through various factors such as exposure to diverse experiences, knowledge acquisition, curiosity, open-mindedness, and the willingness to take risks. It requires the ability to think critically, break away from conventional patterns, and embrace ambiguity and uncertainty.

Non-judgmental atmosphere

Creativity often thrives in an environment that encourages exploration, experimentation, and collaboration. It benefits from a supportive and non-judgmental atmosphere. Individuals feel free to express their ideas, challenge existing norms, and engage in a process of iteration and refinement.

Overall, it’s a fundamental aspect of human cognition and plays a vital role in advancing society, driving innovation, and enhancing personal and professional growth. It is a dynamic and ever-evolving process that allows individuals to envision and shape a world that goes beyond the limitations of the present.


Creativity can be categorized into various types or dimensions based on different frameworks and perspectives. Here are three commonly discussed types of creativity:

  1. Artistic: This type of creativity is often associated with the fields of visual arts, music, literature, dance, and other expressive forms. It involves the ability to generate original and innovative ideas, concepts, or works that evoke emotions, challenge conventions, and communicate unique perspectives. Artistic creativity emphasizes aesthetic appeal, self-expression, and the exploration of imagination and symbolism.
  2. Scientific or Inventive: Scientific or inventive creativity is prevalent in the realms of scientific research, technological advancements, and problem-solving. It involves generating novel ideas, theories, solutions, or inventions to address specific challenges, improve existing systems, or create entirely new ones. This type of creativity often requires a deep understanding of a particular domain, analytical thinking, experimentation, and the ability to connect seemingly unrelated concepts.
  3. Everyday or Practical: Everyday or practical creativity is a type that manifests in our daily lives, whether at home, work, or various personal contexts. It involves finding innovative and imaginative solutions to everyday problems, adapting to new situations, and thinking outside the box to overcome obstacles or limitations. This type of creativity can be seen in various activities such as cooking, home organization, or developing unique strategies for personal growth.

It’s important to note that creativity is a multifaceted and complex phenomenon, and these categories are not exhaustive. Other dimensions and types of creativity exist. These include social, entrepreneurial, and more. Additionally, individuals can exhibit multiple types of creativity simultaneously or possess a unique blend of creative abilities.


Creativity studies encompass a broad range of research and academic inquiry focused on understanding the nature, processes, and outcomes of creativity. These studies are conducted across multiple disciplines. Including psychology, neuroscience, education, sociology, and business. Here are some key areas of investigation within creativity studies:

Cognitive Processes:

Researchers study the cognitive mechanisms involved in creative thinking, such as divergent thinking, associative thinking, cognitive flexibility, and insight. They explore how ideas are generated, how concepts are connected, and how problem-solving strategies are employed in creative endeavors.

Creative Development:

Creativity studies examine how creativity develops over time, from childhood through adulthood. This includes investigating factors that influence creative development, such as environmental influences, educational approaches, cultural factors, and individual differences.

Creative Personality and Traits:

Researchers explore the personality traits and characteristics associated with creativity. Traits like openness to experience, curiosity, persistence, and risk-taking are often studied to understand their relationship with creative thinking and behavior.

Neuroscience of Creativity:

Neuroscientific studies investigate the neural mechanisms underlying creativity. Researchers use techniques like functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to explore brain activity patterns and networks associated with different creative tasks.

Creative Problem Solving:

This area focuses on understanding how individuals approach and solve problems in creative ways. Researchers examine problem-solving strategies, decision-making processes, and the role of insight and intuition in finding innovative solutions.

Environmental and Contextual Factors:

Creativity studies also explore the influence of environmental and contextual factors on creativity. This includes investigating the impact of cultural, organizational, and social factors on creative thinking and behavior.

Creativity and Well-being:

Researchers examine the relationship between creativity and psychological well-being. They investigate how engagement in creative activities, self-expression, and the pursuit of personal creative goals can contribute to individual happiness, fulfillment, and overall well-being.

Applied Creativity:

Studies in applied creativity explore the practical application of creative thinking and problem-solving in various domains, such as business, technology, education, and the arts. This includes examining methods to enhance creativity in specific contexts and industries.

Creativity is essential to your business growth. Therefore hiring a creativity keynote speaker or creativity workshop leader for your employees is the first step in generating new ideas that will give your business a competitive edge and competitive advantage.