Blog

Marketing During Disruption: Lessons from Kellogg’s

Marketing During Disruption: Lessons from Kellogg’s

I've recently been reading about companies who might be think about cutting back on marketing during a period of disruption. Sometimes pulling back on spending during disruption is the wrong choice. There are many companies throughout history that proved that you can...

What Will the Farm of the Future Look Like?

What Will the Farm of the Future Look Like?

Discover the farm of the future: Explore how sustainable tech and innovative practices are transforming agriculture into a modern, efficient, and diverse industry.

The Buc-ee’s Phenomenon: How a Gas Station Became a Roadside Icon

The Buc-ee’s Phenomenon: How a Gas Station Became a Roadside Icon

When I moved to Texas a couple of years ago I was thrilled to go into my first Buc-ee's convenience store. As a kid I grew up in my grandmother's convenience store and that is where I got my entrepreneurial experience. It was a small mom and pop on a busy highway...

Why Disruption is Good for Business

Why Disruption is Good for Business

In my book "Surviving Disruption: 12 Unique Innovation Strategies to Create Your Ultimate Competitive Advantage" I talk about how there will always be disruption of your business. It could be the weather, bad business partners, technology, changing customer tastes, or...