Texas Innovation Keynote Speaker Blog
Real-world strategies, trends and expert tips from Texas’s leading innovation keynote speaker to spark creativity and drive growth.
Which Comes First, the Product or the Brand?
Which comes first the product or the brand? Even though a company's brand name products fall under the umbrella of their corporate name, most consumers are buying the brand itself. For example, Tide laundry detergent is a brand of Procter and Gamble. But when you go...
5 Ways Entrepreneurs Can Make Creativity a Habit
Working writers and other artists know that you have to “work” at being creative. Writer’s block isn’t an option when you are being paid to crank out scripts, novels, or articles. So you have to make creativity a habit every day. In the competitive world of...
Word of Mouth Marketing
Word of mouth marketing is one of the cheapest and most effective ways to market your business. So it makes sense to perfect it, especially during a recession when advertising can get expensive. Where there is a seller, there is a buyer. A business just...
Are Entrepreneurs Risk Takers?
Let’s face it. Starting a business is risky. That’s one of the biggest reasons so many people never do it. It takes a lot of guts to walk away from the security of a steady paycheck and step into the unknown. It takes guts to borrow money you may not be able to pay...
5 Excuses for Not Starting a Business and How to Overcome Them
Not everyone could or should be a business owner, but don’t let the fear of the unknown stop you from becoming an entrepreneur when it can be avoided. Most people have a list of excuses for not starting a business. Here are some of them. Not Enough Money This is...
“The Money Garden” book review
Book review: The Money Garden About two months ago, a friend approached me for some advice. He had been laid off from his job, had a nice nest-egg set aside, and was trying to decide what to do next. Luckily, because of his nest-egg and his severance, he was a man...
Women Inventors Who Changed the World
Fewer than 15% of all women in the world are patent holders. Fewer than 4% are sole patent holders. As a woman inventor keynote speaker I'm on a mission to encourage more women to invent. When I've been asked to speak at conferences the question always comes up about...