Word of mouth marketing is one of the cheapest and most effective ways to market your business. So it makes sense to perfect it, especially during a recession when advertising can get expensive.  


Where there is a seller, there is a buyer. A business just needs to get the word out to the people that want to buy their product or service. And most people like the idea that they are referred by someone they know and trust. Most people would rather go to a dentist or doctor that a friend has recommended than to pick one out of the phonebook. They would rather have a real estate agent or mechanic that has been vetted by someone they know.  


A business should have a network of word of mouth warriors that will get your message out to the world in the best possible way. You should always be thinking about how you can expand your network of contacts. The more you actively network with them, the better your results will be.  


Help the people in your network by carrying around their business cards and referring business to them as they will do for you. You should work on a percentage basis to encourage others to promote you and vice versa.  


It seems obvious, but have a great product, great service and a great message. Then let as many people know about it as possible. Get them to use your product or service and give you a testimonial. You want as many loyal and enthusiastic fans as you can get. And you want them to spread the good word about you.  


You must have the best customer service on the planet. Customer service is free and should be at the top of your list when it comes to your business. One negative experience from a customer will result in ten customers who won’t give your business a chance. You want as little negativity as possible and you want people to want to shout your praises from the rooftops.  


For a good word of mouth campaign to work you need to be persistent. It takes time to cultivate good working relationships. Customers need time to get to know you and to trust your business. You also have to be willing to help others achieve their goals at the same time. But a good word of mouth plan will pay off in spades in the long run if you stick to it.