Which Comes First, the Product or the Brand?

Which Comes First, the Product or the Brand?

by | Dec 12, 2010 | branding

Which comes first the product or the brand? Even though a company’s brand name products fall under the umbrella of their corporate name, most consumers are buying the brand itself. For example, Tide laundry detergent is a brand of Procter and Gamble. But when...