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Festivalization: Innovating Meetings and Events for Unforgettable Experiences

Festivalization: Innovating Meetings and Events for Unforgettable Experiences

by Julie Austin | Jul 9, 2025 | Creativity, Innovation

In today’s fast-paced meetings and events industry, planners are constantly seeking ways to stand out, engage attendees, and deliver ROI. One of the most powerful emerging trends is festivalization—the strategic integration of festival elements into business...

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