by Julie Austin | Dec 21, 2010 | Creativity
Creativity isn’t just a magical spark that strikes without warning. It’s influenced by many things. Our environment, our experiences, and surprisingly, our mood. If you’ve ever noticed how your best ideas come when you’re feeling upbeat or energized,...
by Julie Austin | Dec 12, 2010 | branding
Which comes first the product or the brand? Even though a company’s brand name products fall under the umbrella of their corporate name, most consumers are buying the brand itself. For example, Tide laundry detergent is a brand of Procter and Gamble. But when...
