Positive Mood Seems to Boost Creativity

A new study shows that happy people are better able to be creative: Article by Robert Preidt MONDAY, Dec. 20 (HealthDay News) — People who are seeking creative inspiration should try to look on the bright side, the results of a new study suggest. Canadian...

Which Comes First, the Product or the Brand?

Which comes first the product or the brand? Even though a company’s brand name products fall under the umbrella of their corporate name, most consumers are buying the brand itself. For example, Tide laundry detergent is a brand of Procter and Gamble. But when...