Teenager Uses Creativity to Give Homeless Kids Hope

I love to hear stories like this. Hope for Creativity was started by a teenager who recognizes how important creativity is, and that everyone should have access to the tools to make it possible. It doesn’t take much, but for those who are homeless, art supplies...
Which Comes First, the Product or the Brand?

Which Comes First, the Product or the Brand?

Which comes first the product or the brand? Even though a company’s brand name products fall under the umbrella of their corporate name, most consumers are buying the brand itself. For example, Tide laundry detergent is a brand of Procter and Gamble. But when...