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Surviving Disruption: The Meeting Industry’s Path Forward

Surviving Disruption: The Meeting Industry’s Path Forward

Meeting planners have always needed to be adaptable. With so many moving parts in organizing events, the potential for things going awry is high. This flexibility makes the role one of the most stressful out there. Yet, despite all the planning and preparation, few...

Inventor: Madam C.J. Walker and Her Legacy of Innovation

Inventor: Madam C.J. Walker and Her Legacy of Innovation

Madam C.J. Walker, born Sarah Breedlove, transformed the beauty industry with her innovative hair care products for Black women. Facing hair loss herself, she created solutions that not only improved her own condition but also addressed a widespread need. Walker’s entrepreneurial spirit and unique approach to marketing helped her build a thriving business that empowered other Black women to achieve economic independence. Her story is a powerful example of how necessity can drive innovation, turning personal challenges into opportunities for lasting change.

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Trade Secrets as Competitive Advantage

Trade secrets are information that your business would want to keep secret from competitors, and whose value comes from the fact that it isn't widely known. Examples might include customer lists, or unique ways (that only your business knows about) of delivering...

Trademarks and Copyrights as Competitive Advantage

As an inventor and patent holder, some of my strongest intellectual property has been my trademarks and copyrights. According to the US Patent and Trademark Office:   A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes...

Patents – Intellectual Property as Competitive Advantage

As a patent and trade dress owner, my favorite competitive advantage is intellectual property. There's no better way to keep your competition at bay than with intellectual property that literally keeps them off the market, at least for a set period of time. It allows...

Innovation in Meetings and Events – Festivalization

I just got back from Charlotte, North Carolina where I was the innovation keynote speaker for the NC Festival and Event Association's Showfest 2019. The conference was packed and it was great to see such a fun and receptive crowd. These were people who took copious...