Today’s markets are so saturated that the only way to differentiate yourself from the crowd is through constant and consistent creativity and innovation. According to a recent Fortune Magazine poll, most CEOs say that innovation is their #1 priority. But the truth is that most companies don’t innovate until a crisis hits. I’ve found this to be true as a creativity keynote speaker over the past few years.
To truly set yourself apart and generate giant leaps in innovation, you need to create a culture of creativity and innovation in your company, which includes all of your employees, not just those at the top. A good creativity keynote speaker can inspire, educate, and instill a creative mindset in your employees that literally turns them into idea and problem solving machines.
Here are a few benefits you’ll get from hiring a creativity keynote speaker:
- New products and services – You may be number one in your market now, but if you don’t innovate, you’ll lose your ranking. The marketing industry is full of stories about companies who had a hit product, but rested on their laurels and eventually went out of business because they didn’t continue to innovate.
- Boost your bottom line – Innovation isn’t just about coming up with new products. Creative, problem solving employees will also be able to spot areas where your company could save money. This translates into a leaner, more efficient way of running your business.
- Unique marketing ideas – Word of mouth is the best form of advertising your company can get. It’s also free. But you won’t get people talking about your company if you don’t have something unique and interesting for them to share. Creative employees will naturally generate unique marketing ideas. By turning your employees into innovators, you instantly double productivity while saving money. Make creativity fun and embrace creative failure and you’d be amazed what they will come up with.
- Improve your public image – Innovative employees will come up with unique ideas for corporate social responsibility. If you involve them in the creative process, they’ll also be more excited about participating in community volunteer projects, which will elevate your company’s public image.
Hiring an entertaining and educational creativity keynote speaker for your next meeting will give your company an excellent return on investment by instilling in your employees the techniques of creativity and innovation, and making the process fun.