by Julie Austin | Aug 15, 2026 | competitive advantage, Uncategorized
I’ve been on both sides of this. I’ve sat in the audience wondering if the keynote was going to be worth the time away from my inbox, and I’ve stood on stage as the competitive advantage speaker everyone’s hoping delivers. So I get why picking...
by Julie Austin | Aug 13, 2026 | competitive advantage, Uncategorized
I get asked this a lot after I speak. Someone comes up to me, coffee in hand, and says something like “so how do we actually GET competitive advantage.” Like it’s a thing you can order off Amazon and have delivered by Tuesday. It’s not. And...
by Julie Austin | Jul 5, 2026 | competitive advantage, Innovation, Uncategorized
Banking is in a strange position right now. It is one of the most disrupted industries of the last decade. Yet many banks still use old org charts, slow approval systems, and outdated decision cycles.That’s why they need a banking innovation competitive...
by devadmin | May 12, 2026 | Uncategorized
How an ancient culture learned to cultivate fortune — and what it can teach the rest of us The first time I saw a maneki-neko , Japan’s iconic beckoning cat, I assumed it was a passive charm. A wishful little figurine sitting on a shelf, waiting for luck to...
by Julie Austin | Mar 17, 2026 | Uncategorized
My book “Creating Serendipity: Think Like an Inventor to Generate Good Luck” is all about creating luck instead of waiting around for it to happen. Finding a four leaf clover is what we call dumb luck or blind luck. But how did it become associated with a...
by Julie Austin | Mar 10, 2026 | Uncategorized
As a motivational speaker who speaks on innovation I am constantly beating the drum about the value of an IP portfolio. Big corporations know how valuable it is, but small businesses and startups also need to have one. My patent protected me for years until I was...
