Even before the release of my book “Surviving Disruption: 12 Unique Innovation Strategies to Create Your Ultimate Competitive Advantage”, I was preaching about how every business needs to have a strong competitive advantage. Having some very valuable...
Trade secrets are information that your business would want to keep secret from competitors. And whose value comes from the fact that it isn’t widely known. Here are some examples. Customer lists, or unique ways (that only your business knows about) of...