Fads – Group Think Gone Wild

Fads tend to get a bad rap because their popularity may not have anything to do with the value of the item or the craze. Good examples are Hula Hoops, Pet Rocks, Lava Lamps, the Slinky and Beanie Babies. Pet Rocks and Beanie Babies don’t solve problems. They are...

What Type of Innovator Are You?

In 1962 the book “Diffusions of Innovations” came out. It was a phrase coined by communications professor Everett Rogers to explain how, why, and at what rate new ideas and technology is spread through cultures. Rogers explained in his book that four main...