by Julie Austin | Jul 9, 2025 | Creativity, Innovation
In today’s fast-paced meetings and events industry, planners are constantly seeking ways to stand out, engage attendees, and deliver ROI. One of the most powerful emerging trends is festivalization—the strategic integration of festival elements into business...
by Julie Austin | Oct 26, 2020 | disruption
Meeting planners have always needed to be adaptable. With so many moving parts in organizing events, the potential for things going awry is high. This flexibility makes the role one of the most stressful out there. Yet, despite all the planning and preparation, few...
