Trade Secrets as Competitive Advantage

trade secrets
Posted April 15, 2019 in Uncategorized

Trade secrets are information that your business would want to keep secret from competitors, and whose value comes from the fact that it isn’t widely known. Examples might include customer lists, or unique ways (that only your business knows about) of delivering services that enable you to outperform the competition. 

 

Patent attorney and Founder of IPWatchdog, Gene Quinn explains why businesses should have trade secret protection:

 

Trade secrets are a very important part of any intellectual property portfolio. It’s not much of an overstatement to say that virtually every business has trade secrets worth protection, regardless of whether the business is run as a sole proprietorship, a small business, or a Fortune 500 company. Perhaps it’s better to say that every business has assets that could and should be protected as trade secrets, but the truth is that many companies, even large companies, fail to do so properly. 

 

Trade secret protection can exist for virtually any business information. And trade secret is extremely easy to obtain.

 

By definition, a trade secret is any information that is valuable because it is a secret. While most consider trade secrets to be synonymous with inventions, that is an oversimplification. It is, of course, true that trade secrets exist for most, if not all inventions, but trade secret protection can be had for such things as customer, vendor, or supplier lists. This is true because your customer lists are something that you benefit from keeping away potential competitors. 

 

If a competitor could obtain your customer list and just solicit them, the competitor would have lessened or eliminated the need for advertising expenses because they are starting with a targeted list of people who are already predisposed to being interested. 

 

Trade secrets are easy to protect because all the law requires is that you take reasonable precautions to keep the information a secret. What is reasonable will vary depending on the value of the business information, but keeping things such as customer lists in a filing cabinet in a locked office and stamping the file “Confidential” are relatively low cost efforts and should be employed. Any other efforts you take are certainly helpful, but you must do something. 

 

So, what is the downside of trade secret protection? As with many thing that are easy to acquire, they are also easy to lose. As soon as the trade secret is no longer a secret, you have lost all protection. Trade secrets are indeed fragile. So this means that while you can and should keep trade secrets, and take reasonable efforts to protect them, if other forms of intellectual property are available you should at least consider them. 

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