by Julie Austin | Sep 21, 2011 | Entrepreneurism
If you’re a small business owner who sells physical products and you bootstrapped the whole thing like I did, then you’ve probably spent way too many nights packing boxes on your kitchen table. I sure did. You know the drill: ordering bubble mailers and cardboard...
by Julie Austin | Jun 16, 2010 | Entrepreneurism, Marketing
Word of mouth marketing is one of the cheapest and most effective ways to market your business. So it makes sense to perfect it, especially during a recession when advertising can get expensive. Where there is a seller, there is a buyer. A business just...
by Julie Austin | Jun 4, 2010 | Entrepreneurism
Let’s face it. Starting a business is risky. That’s one of the biggest reasons so many people never do it. It takes a lot of guts to walk away from the security of a steady paycheck and step into the unknown. It takes guts to borrow money you may not be able to pay...
