by Julie Austin | Mar 17, 2025 | disruption
I’ve recently been reading about companies who might be think about cutting back on marketing during a period of disruption. Sometimes pulling back on spending during disruption is the wrong choice. There are many companies throughout history that proved that...
by Julie Austin | Mar 6, 2025 | Inventing
Revolutionizing Fabric Care: The Impact of Wrinkle-Free Innovation Inventors have always been natural problem solvers—driven by a desire to improve everyday tasks. One such task that has seen continuous evolution is the process of ironing. From early methods using hot...
by Julie Austin | Feb 28, 2025 | Uncategorized
When I moved to Texas a couple of years ago I was thrilled to go into my first Buc-ee’s convenience store. As a kid I grew up in my grandmother’s convenience store and that is where I got my entrepreneurial experience. It was a small mom and pop on a busy...
by Julie Austin | Feb 24, 2025 | disruption
In my book “Surviving Disruption: 12 Unique Innovation Strategies to Create Your Ultimate Competitive Advantage” I talk about how there will always be disruption of your business. It could be the weather, bad business partners, technology, changing...
by Julie Austin | Feb 10, 2025 | Innovation, Inventing, Patents
US Patent and Trademark Office – My experience with the US Patent and Trademark Office was overall a good one. I did have to resubmit my product twice for my patent and several times for my trade dress. But that happens to many inventors. It takes an average of 22.5...
