by Julie Austin | Mar 17, 2026 | Uncategorized
My book “Creating Serendipity: Think Like an Inventor to Generate Good Luck” is all about creating luck instead of waiting around for it to happen. Finding a four leaf clover is what we call dumb luck or blind luck. But how did it become associated with a...
by Julie Austin | Mar 16, 2026 | competitive advantage
I recently did a keynote for an AI title company, an industry I know little about. I have used them in buying properties, but don’t know much about how they operate. The speech was about how title companies can use creativity and innovation to create their...
by Julie Austin | Mar 15, 2026 | serendipity
Serendipity in innovation isn’t just about random luck. It’s about being prepared to recognize and capitalize on unexpected opportunities. For inventors, this ability is second nature. They develop a mindset that turns mistakes, missteps, and even failures into...
by Julie Austin | Mar 10, 2026 | Uncategorized
As a motivational speaker who speaks on innovation I am constantly beating the drum about the value of an IP portfolio. Big corporations know how valuable it is, but small businesses and startups also need to have one. My patent protected me for years until I was...
by Julie Austin | Mar 8, 2026 | Uncategorized
I was recently the keynote speaker for Destinations Southwest on the topics of innovation and competitive advantage. As someone who travels a LOT I can tell you that competitive advantage in the DMO world is very important. As a traveler I can go anywhere. Why would I...
