by Julie Austin | Aug 15, 2026 | competitive advantage, Uncategorized
I’ve been on both sides of this. I’ve sat in the audience wondering if the keynote was going to be worth the time away from my inbox, and I’ve stood on stage as the competitive advantage speaker everyone’s hoping delivers. So I get why picking...
by Julie Austin | Aug 13, 2026 | competitive advantage, Uncategorized
I get asked this a lot after I speak. Someone comes up to me, coffee in hand, and says something like “so how do we actually GET competitive advantage.” Like it’s a thing you can order off Amazon and have delivered by Tuesday. It’s not. And...
by Julie Austin | Jul 5, 2026 | competitive advantage, Innovation
The hospitality industry has never had more pressure to change, or more ways to avoid actually changing. Guest expectations shift every budget cycle. Labor remains tight. OTAs keep squeezing margins. And yet most hotel and tourism organizations are still managing...
by Julie Austin | Jul 5, 2026 | competitive advantage, Innovation, Uncategorized
Banking is in a strange position right now. It is one of the most disrupted industries of the last decade. Yet many banks still use old org charts, slow approval systems, and outdated decision cycles.That’s why they need a banking innovation competitive...
by Julie Austin | Mar 16, 2026 | competitive advantage
I recently did a keynote for an AI title company, an industry I know little about. I have used them in buying properties, but don’t know much about how they operate. The speech was about how title companies can use creativity and innovation to create their...
by Julie Austin | May 20, 2025 | competitive advantage, Intellectual Property, Uncategorized
In today’s fast-paced business landscape, having a great product isn’t enough. Without protection, competitors can swoop in, clone your innovation, and erode your hard-earned market share, often before you even realize it. As an inventor with strong IP I’ve been...
