by Julie Austin | Dec 21, 2010 | Creativity
Creativity isn’t just a magical spark that strikes without warning. It’s influenced by many things. Our environment, our experiences, and surprisingly, our mood. If you’ve ever noticed how your best ideas come when you’re feeling upbeat or energized,...
by Julie Austin | Dec 12, 2010 | branding
Which comes first the product or the brand? Even though a company’s brand name products fall under the umbrella of their corporate name, most consumers are buying the brand itself. For example, Tide laundry detergent is a brand of Procter and Gamble. But when...
by Julie Austin | Jun 25, 2010 | Creativity
Working writers and other artists know that you have to “work” at being creative. Writer’s block isn’t an option when you are being paid to crank out scripts, novels, or articles. So you have to make creativity a habit every day. In the competitive world of...
by Julie Austin | Jun 16, 2010 | Entrepreneurism, Marketing
Word of mouth marketing is one of the cheapest and most effective ways to market your business. So it makes sense to perfect it, especially during a recession when advertising can get expensive. Where there is a seller, there is a buyer. A business just...
by Julie Austin | Jun 4, 2010 | Entrepreneurism
Let’s face it. Starting a business is risky. That’s one of the biggest reasons so many people never do it. It takes a lot of guts to walk away from the security of a steady paycheck and step into the unknown. It takes guts to borrow money you may not be able to pay...
