by Julie Austin | Dec 12, 2010 | branding
Which comes first the product or the brand? Even though a company’s brand name products fall under the umbrella of their corporate name, most consumers are buying the brand itself. For example, Tide laundry detergent is a brand of Procter and Gamble. But when...
by Julie Austin | Jun 25, 2010 | Creativity
Working writers and other artists know that you have to “work” at being creative. Writer’s block isn’t an option when you are being paid to crank out scripts, novels, or articles. So you have to make creativity a habit every day. In the competitive world of...
by Julie Austin | Jun 16, 2010 | Entrepreneurism, Marketing
Word of mouth marketing is one of the cheapest and most effective ways to market your business. So it makes sense to perfect it, especially during a recession when advertising can get expensive. Where there is a seller, there is a buyer. A business just...
by Julie Austin | Jun 4, 2010 | Entrepreneurism
Let’s face it. Starting a business is risky. That’s one of the biggest reasons so many people never do it. It takes a lot of guts to walk away from the security of a steady paycheck and step into the unknown. It takes guts to borrow money you may not be able to pay...
by Julie Austin | May 2, 2010 | News
Not everyone could or should be a business owner, but don’t let the fear of the unknown stop you from becoming an entrepreneur when it can be avoided. Most people have a list of excuses for not starting a business. Here are some of them. Not Enough Money This is...
