by Julie Austin | Jun 3, 2019 | Uncategorized
Fads tend to get a bad rap because their popularity may not have anything to do with the value of the item or the craze. Good examples are Hula Hoops, Pet Rocks, Lava Lamps, the Slinky and Beanie Babies. Pet Rocks and Beanie Babies don’t solve problems. They are...
by Julie Austin | May 9, 2019 | Uncategorized
I’ve worked in many male dominated industries, from being an innovation keynote speaker to being an inventor to being a manufacturer. Quite often I’m the only woman in the room, but I’ve never felt left out of the conversation. Most men I’ve...
by Julie Austin | Apr 28, 2019 | Innovation, Inventing, Uncategorized
Where would we be without inventors? Practically everything we touch in the course of a day is thanks to an inventor who saw an opportunity most people overlooked. Inventors are problem solvers who are never satisfied with the status quo and believe there is always a...
by Julie Austin | Apr 15, 2019 | Uncategorized
Trade secrets are information that your business would want to keep secret from competitors, and whose value comes from the fact that it isn’t widely known. Examples might include customer lists, or unique ways (that only your business knows about) of delivering...
by Julie Austin | Mar 17, 2019 | Uncategorized
As an inventor and patent holder, some of my strongest intellectual property has been my trademarks and copyrights. According to the US Patent and Trademark Office: A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes...
by Julie Austin | Mar 6, 2019 | Uncategorized
As a patent and trade dress owner, my favorite competitive advantage is intellectual property. There’s no better way to keep your competition at bay than with intellectual property that literally keeps them off the market, at least for a set period of time. It...
