by Julie Austin | Mar 8, 2026 | Uncategorized
I was recently the keynote speaker for Destinations Southwest on the topics of innovation and competitive advantage. As someone who travels a LOT I can tell you that competitive advantage in the DMO world is very important. As a traveler I can go anywhere. Why would I...
by Julie Austin | Jan 6, 2026 | Uncategorized
As an innovation keynote speaker I always say that learning best practices is great. You need to learn from others who are in your industry about what works and what doesn’t work. But it’s not innovation. Innovation the process of turning a new idea into a...
by Julie Austin | May 27, 2025 | Creativity, Uncategorized
If we’ve learned anything in the past few years, it’s that government can and will be disrupted. It can be disrupted in many ways—peacefully or violently, internally or externally, technologically or ideologically. I have friends who have government jobs...
by Julie Austin | May 20, 2025 | competitive advantage, Intellectual Property, Uncategorized
In today’s fast-paced business landscape, having a great product isn’t enough. Without protection, competitors can swoop in, clone your innovation, and erode your hard-earned market share, often before you even realize it. As an inventor with strong IP I’ve been...
by Julie Austin | Feb 28, 2025 | Uncategorized
When I moved to Texas a couple of years ago I was thrilled to go into my first Buc-ee’s convenience store. As a kid I grew up in my grandmother’s convenience store and that is where I got my entrepreneurial experience. It was a small mom and pop on a busy...
by Julie Austin | Nov 2, 2024 | Innovation, inventions, Uncategorized
In the world of innovation, some of the most transformative inventions come not from careful planning but from pure accident. The microwave oven is one of those surprising inventions—discovered entirely by chance, yet it went on to reshape modern kitchens and...
