by Julie Austin | May 2, 2025 | Business strategy
Understanding Competition in Business and Gaining a Competitive Advantage Competition in business drives growth, sparks innovation, and signals where you need to raise your game. It’s not just about beating others; it’s about learning from them, carving out your...
by devadmin | Apr 20, 2025 | Business strategy
1. What Is a Competitive Edge—and Why It Matters At its core, a competitive edge (also called competitive advantage) is any factor that allows one company to outperform its rivals: lower costs, unique features, stronger brand, exclusive partnerships, or more efficient...
by Julie Austin | Mar 27, 2025 | competitive advantage
Every year we plan several vacations. Some are domestic, some international. Some longer trips and some weekend ones. And one thing is for sure, there are SO many choices. Should we do a cruise or a group trip or a driving trip? Do we fly or drive? As a competitive...
by Julie Austin | Mar 6, 2019 | Uncategorized
As a patent and trade dress owner, my favorite competitive advantage is intellectual property. There’s no better way to keep your competition at bay than with intellectual property that literally keeps them off the market, at least for a set period of time. It...
by Julie Austin | Jul 19, 2016 | Innovation, Uncategorized
The thing about innovation is that people are inherently resistant to change. That’s never been truer than in the newspaper industry. And, I mean, who could blame them? For decades newspapers were raking in such enormous profits it was literally like printing...
