by Julie Austin | Apr 15, 2019 | Uncategorized
Trade secrets are information that your business would want to keep secret from competitors, and whose value comes from the fact that it isn’t widely known. Examples might include customer lists, or unique ways (that only your business knows about) of delivering...
by Julie Austin | Mar 6, 2019 | Uncategorized
As a patent and trade dress owner, my favorite competitive advantage is intellectual property. There’s no better way to keep your competition at bay than with intellectual property that literally keeps them off the market, at least for a set period of time. It...
by Julie Austin | Jul 19, 2016 | Innovation, Uncategorized
The thing about innovation is that people are inherently resistant to change. That’s never been truer than in the newspaper industry. And, I mean, who could blame them? For decades newspapers were raking in such enormous profits it was literally like printing...
