by Julie Austin | Sep 15, 2025 | disruption
Disruptive marketing involves unconventional, attention-grabbing tactics to break through the noise and create a lasting impression. This often challenges industry norms. Using humor or unexpected approaches may work better. In a world where consumers are bombarded...
by Julie Austin | Aug 2, 2025 | Innovation Keynote Speaker
How to future-proof membership organizations with modern revenue, engagement, and innovation leadership Associations were once the dominant force connecting professionals, shaping industries, and delivering value through shared standards, training, and advocacy. From...
by Julie Austin | May 27, 2025 | Creativity, Uncategorized
If we’ve learned anything in the past few years, it’s that government can and will be disrupted. It can be disrupted in many ways—peacefully or violently, internally or externally, technologically or ideologically. I have friends who have government jobs...
by Julie Austin | Feb 24, 2025 | disruption
In my book “Surviving Disruption: 12 Unique Innovation Strategies to Create Your Ultimate Competitive Advantage” I talk about how there will always be disruption of your business. It could be the weather, bad business partners, technology, changing...
