The innovation industry, like any other industry, is full of buzzwords. People like to latch on to the latest academic-sounding terms and have lengthy discussions about them (Maybe you’ve already been contacted by someone who calls themselves a “thought leader” who...
An example of an innovative food product invented during The Great Depression was Fritos. Innovation isn’t always an invention, but could be another way of selling and marketing a product. This is what happened with the innovation of Fritos corn chips. The Original...
Research has shown time and time again that companies that continue to spend on marketing and research and development in a recession do significantly better when the economy turns around. That’s easier said than done when cash is tight and everyone is busy...
The basis of innovation is about making a connection that didn’t exist before. But what about if you want to innovate within a tradition? The real history of Valentine’s Day isn’t completely clear, but the underlying theme is one of love, fertility,...
Inspiration for innovation is literally all around us. Mother nature has supplied us with billions of years of natural R&D. If you ever think that everything that could have been invented has been invented, think again. If you only got your inspiration from...
