by Julie Austin | May 20, 2025 | competitive advantage, Intellectual Property, Uncategorized
In today’s fast-paced business landscape, having a great product isn’t enough. Without protection, competitors can swoop in, clone your innovation, and erode your hard-earned market share, often before you even realize it. As an inventor with strong IP I’ve been...
by Julie Austin | Jan 30, 2016 | Innovation
Uncertainty isn’t a comfortable place. In fact, it triggers a flight or fight response in the amygdala part of the brain. And most people choose flight. But innovators embrace uncertainty because we venture into uncharted territory every day. I was...