by Julie Austin | Jan 3, 2011 | Sales
Cold Calling Reimagined: The Creative Disruption That Delivers Unfair Competitive Advantage in 2026 Most people dread cold calling like a root canal. I might be one of the few people who actually enjoy it. The rejection, the awkward silences, the gatekeepers. It feels...
by Julie Austin | Dec 21, 2010 | Creativity
Creativity isn’t just a magical spark that strikes without warning. It’s influenced by many things. Our environment, our experiences, and surprisingly, our mood. If you’ve ever noticed how your best ideas come when you’re feeling upbeat or energized,...
by Julie Austin | Dec 12, 2010 | branding
Which comes first the product or the brand? Even though a company’s brand name products fall under the umbrella of their corporate name, most consumers are buying the brand itself. For example, Tide laundry detergent is a brand of Procter and Gamble. But when...
by Julie Austin | Jun 25, 2010 | Creativity
Working writers and other artists know that you have to “work” at being creative. Writer’s block isn’t an option when you are being paid to crank out scripts, novels, or articles. So you have to make creativity a habit every day. In the competitive world of...
by Julie Austin | Jun 16, 2010 | Entrepreneurism, Marketing
Word of mouth marketing is one of the cheapest and most effective ways to market your business. So it makes sense to perfect it, especially during a recession when advertising can get expensive. Where there is a seller, there is a buyer. A business just...
