by Julie Austin | Feb 12, 2011 | Innovation, News
In today’s rapidly evolving business landscape, two words are often thrown around interchangeably: creativity and innovation. While they’re closely related and often work hand in hand, they are not the same. Understanding the difference between the two—and how they...
by Julie Austin | Jan 8, 2011 | Creativity
Remember in school when you were told that you couldn’t color outside of the lines? I remember it vividly and got in trouble for even questioning why we couldn’t. I understand the reasons for rules, especially as a kid when you seem most powerless against...
by Julie Austin | Jan 3, 2011 | Sales
Cold Calling Reimagined: The Creative Disruption That Delivers Unfair Competitive Advantage in 2026 Most people dread cold calling like a root canal. I might be one of the few people who actually enjoy it. The rejection, the awkward silences, the gatekeepers. It feels...
by Julie Austin | Dec 21, 2010 | Creativity
Creativity isn’t just a magical spark that strikes without warning. It’s influenced by many things. Our environment, our experiences, and surprisingly, our mood. If you’ve ever noticed how your best ideas come when you’re feeling upbeat or energized,...
by Julie Austin | Dec 12, 2010 | branding
Which comes first the product or the brand? Even though a company’s brand name products fall under the umbrella of their corporate name, most consumers are buying the brand itself. For example, Tide laundry detergent is a brand of Procter and Gamble. But when...
