by Julie Austin | May 20, 2025 | competitive advantage, Intellectual Property, Uncategorized
In today’s fast-paced business landscape, having a great product isn’t enough. Without protection, competitors can swoop in, clone your innovation, and erode your hard-earned market share, often before you even realize it. As an inventor with strong IP I’ve been...
by Julie Austin | May 15, 2025 | Intellectual Property
Ever wonder how the biggest brands stay unshakable in crowded markets? It’s not just slick marketing or big ad budgets—it’s strategic intellectual property. When you harness trademarks and copyrights effectively, you create a moat around your business that’s nearly...
by Julie Austin | Sep 18, 2016 | Intellectual Property, Inventors
Since necessity is the mother of invention it’s no surprise that the bra inventor was a woman. A debutante and art patron named Caresse Crosby. Caresse Crosby grew up the very definition of an upper-class debutante, moving between New York and Connecticut in a...
