by Julie Austin | Jan 14, 2016 | Innovation
In 1962 the book “Diffusions of Innovations” came out. It was a phrase coined by communications professor Everett Rogers to explain how, why, and at what rate new ideas and technology is spread through cultures. Rogers explained in his book that four main...
by Julie Austin | Dec 5, 2015 | Innovation
A good portion of my day is spent working with small businesses, especially bricks and mortar stores, on how to compete and stay ahead of the curve in a time when change is so rapid. But there is a lot of resistance to being the first to jump off the cliff and try...
by Julie Austin | Dec 3, 2015 | Innovation
For the past five years I’ve worked with corporations and associations as an innovation keynote speaker. The speeches are very interactive with the audience, with games and improv, so no two are ever the same. I’ve worked with children’s...
by Julie Austin | Dec 9, 2014 | Innovation, Uncategorized
The story of Ebenezer Scrooge and the ghost of his former business partner Jacob Marley has withstood the test of time since 1843. The classic novella written by Charles Dickens, cuts to the heart of even the most jaded, and brings a ray of hope that the Christmas...
by Julie Austin | Jun 29, 2014 | Innovation
The innovation industry, like any other industry, is full of buzz words. People like to latch on to the latest academic sounding terms and have lengthy discussions about them. This all sounds impressive, but the bottom line is “what is your company doing about...
by Julie Austin | Apr 8, 2014 | Innovation, Uncategorized
Disruptive innovation is innovation that disrupts an existing market and creates a new one. All industries are subject to change. And people will hang on to the status quo as long as possible. Society in general often feels threatened by the disruption of the status...
