by Julie Austin | Mar 27, 2025 | competitive advantage
Every year we plan several vacations. Some are domestic, some international. Some longer trips and some weekend ones. And one thing is for sure, there are SO many choices. Should we do a cruise or a group trip or a driving trip? Do we fly or drive? As a competitive...
by Julie Austin | Mar 22, 2025 | Innovation
Innovation often arrives when you least expect it. Few stories capture the magic of unexpected discovery as vividly as the tale of Super Glue. This revolutionary adhesive was born from what appeared to be a failed experiment—yet it transformed entire industries and...
by Julie Austin | Feb 28, 2025 | Uncategorized
When I moved to Texas a couple of years ago I was thrilled to go into my first Buc-ee’s convenience store. As a kid I grew up in my grandmother’s convenience store and that is where I got my entrepreneurial experience. It was a small mom and pop on a busy...
by Julie Austin | Feb 24, 2025 | disruption
In my book “Surviving Disruption: 12 Unique Innovation Strategies to Create Your Ultimate Competitive Advantage” I talk about how there will always be disruption of your business. It could be the weather, bad business partners, technology, changing...
by Julie Austin | Jan 26, 2025 | Keynote Speakers
Imagine an event where every attendee leaves fired up, brimming with fresh ideas, and ready to solve problems in new ways. That’s what you get when you hire an inventor as your innovation keynote speaker. An inventor doesn’t just talk about innovation—they live it....
