by Julie Austin | Feb 28, 2025 | Uncategorized
When I moved to Texas a couple of years ago I was thrilled to go into my first Buc-ee’s convenience store. As a kid I grew up in my grandmother’s convenience store and that is where I got my entrepreneurial experience. It was a small mom and pop on a busy...
by Julie Austin | Feb 24, 2025 | disruption
In my book “Surviving Disruption: 12 Unique Innovation Strategies to Create Your Ultimate Competitive Advantage” I talk about how there will always be disruption of your business. It could be the weather, bad business partners, technology, changing...
by Julie Austin | Jan 16, 2025 | Innovation, Leadership
Yogi Berra once said, “If you don’t know where you’re going, you’ll end up someplace else.” This timeless wisdom holds true for organizations striving to foster innovation. Without a clear direction, your team can’t unleash their full creative potential. Building an...
by Julie Austin | Nov 21, 2024 | Innovation
Design thinking is a problem-solving approach that puts human needs first. Inventors can teach us a lot about design thinking. I invented my product, the wrist water bottle, because I needed it myself. I passed out from dehydration while out running in the heat. I...
by Julie Austin | Nov 5, 2024 | Innovation Keynote Speaker
As an innovation keynote speaker I use my background as an inventor to show companies and organizations how to think like an inventor to generate breakthrough ideas. Innovation is the key to creating your ultimate competitive advantage. And the key to doing that is...
