by Julie Austin | Mar 17, 2026 | Uncategorized
My book “Creating Serendipity: Think Like an Inventor to Generate Good Luck” is all about creating luck instead of waiting around for it to happen. Finding a four leaf clover is what we call dumb luck or blind luck. But how did it become associated with a...
by Julie Austin | Sep 15, 2025 | disruption
Disruptive marketing involves unconventional, attention-grabbing tactics to break through the noise and create a lasting impression. This often challenges industry norms. Using humor or unexpected approaches may work better. In a world where consumers are bombarded...
by Julie Austin | Aug 2, 2025 | Innovation Keynote Speaker
How to future-proof membership organizations with modern revenue, engagement, and innovation leadership Associations were once the dominant force connecting professionals, shaping industries, and delivering value through shared standards, training, and advocacy. From...
by Julie Austin | Jul 9, 2025 | Creativity, Innovation
In today’s fast-paced meetings and events industry, planners are constantly seeking ways to stand out, engage attendees, and deliver ROI. One of the most powerful emerging trends is festivalization—the strategic integration of festival elements into business...
by Julie Austin | Mar 27, 2025 | competitive advantage
Every year we plan several vacations. Some are domestic, some international. Some longer trips and some weekend ones. And one thing is for sure, there are SO many choices. Should we do a cruise or a group trip or a driving trip? Do we fly or drive? As a competitive...
