by Julie Austin | Mar 16, 2026 | competitive advantage
I recently did a keynote for an AI title company, an industry I know little about. I have used them in buying properties, but don’t know much about how they operate. The speech was about how title companies can use creativity and innovation to create their...
by Julie Austin | May 20, 2025 | competitive advantage, Intellectual Property, Uncategorized
In today’s fast-paced business landscape, having a great product isn’t enough. Without protection, competitors can swoop in, clone your innovation, and erode your hard-earned market share, often before you even realize it. As an inventor with strong IP I’ve been...
by Julie Austin | May 15, 2025 | Intellectual Property
Ever wonder how the biggest brands stay unshakable in crowded markets? It’s not just slick marketing or big ad budgets—it’s strategic intellectual property. When you harness trademarks and copyrights effectively, you create a moat around your business that’s nearly...
by Julie Austin | May 2, 2025 | Business strategy
Understanding Competition in Business and Gaining a Competitive Advantage Competition in business drives growth, sparks innovation, and signals where you need to raise your game. It’s not just about beating others; it’s about learning from them, carving out your...
by devadmin | Apr 20, 2025 | Business strategy
What Is a Competitive Edge—and Why It Matters At its core, a competitive edge (also called competitive advantage) is any factor that allows one company to outperform its rivals: lower costs, unique features, stronger brand, exclusive partnerships, or more efficient...
