by Julie Austin | Sep 15, 2025 | disruption
Disruptive marketing involves unconventional, attention-grabbing tactics to break through the noise and create a lasting impression. This often challenges industry norms. Using humor or unexpected approaches may work better. In a world where consumers are bombarded...
by Julie Austin | Nov 2, 2024 | Innovation, inventions, Uncategorized
In the world of innovation, some of the most transformative inventions come not from careful planning but from pure accident. The microwave oven is one of those surprising inventions—discovered entirely by chance, yet it went on to reshape modern kitchens and...
by Julie Austin | May 11, 2021 | Creativity, Innovation, Sales
Accidental innovation has been a driving force behind many groundbreaking discoveries and inventions. Whether it’s a missed step in an experiment or a spontaneous reaction to unforeseen circumstances, the creativity sparked by accidents has changed the world in...
by Julie Austin | Nov 1, 2017 | Innovation
Updated September 2025 From the paint bays of 1920s body shops to the kitchen junk drawer, Scotch® Tape is the tiny invention that changed how we fix, build, and improvise. This is the surprisingly human story of Richard Gurley Drew—and how a curious promise, a lot of...
