by Julie Austin | May 20, 2025 | competitive advantage, Intellectual Property, Uncategorized
In today’s fast-paced business landscape, having a great product isn’t enough. Without protection, competitors can swoop in, clone your innovation, and erode your hard-earned market share, often before you even realize it. As an inventor with strong IP I’ve been...
by Julie Austin | May 15, 2025 | Intellectual Property
Ever wonder how the biggest brands stay unshakable in crowded markets? It’s not just slick marketing or big ad budgets—it’s strategic intellectual property. When you harness trademarks and copyrights effectively, you create a moat around your business that’s nearly...
by Julie Austin | Feb 10, 2025 | Innovation, Inventing, Patents
US Patent and Trademark Office – My experience with the US Patent and Trademark Office was overall a good one. I did have to resubmit my product twice for my patent and several times for my trade dress. But that happens to many inventors. It takes an average of 22.5...
by Julie Austin | Jun 22, 2023 | Innovation
The innovation industry, like many others, is awash with buzzwords and jargon. Terms like “ideation,” “thought leadership,” and “disruption” are thrown around in boardrooms and conferences with the hopes of inspiring companies to...
by Julie Austin | Sep 21, 2011 | Inventing
Here is the press release from the White House regarding the America Invents Act: Today, at Thomas Jefferson High School for Science and Technology in Alexandria, Virginia, President Obama signed the America Invents Act, historic patent reform legislation that will...
