by Julie Austin | Apr 15, 2019 | Uncategorized
Trade secrets are information that your business would want to keep secret from competitors, and whose value comes from the fact that it isn’t widely known. Examples might include customer lists, or unique ways (that only your business knows about) of delivering...
by Julie Austin | Mar 17, 2019 | Uncategorized
As an inventor and patent holder, some of my strongest intellectual property has been my trademarks and copyrights. According to the US Patent and Trademark Office: A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes...
by Julie Austin | Mar 6, 2019 | Uncategorized
As a patent and trade dress owner, my favorite competitive advantage is intellectual property. There’s no better way to keep your competition at bay than with intellectual property that literally keeps them off the market, at least for a set period of time. It...
by Julie Austin | Feb 20, 2019 | Innovation, Uncategorized
I just got back from Charlotte, North Carolina where I was the innovation keynote speaker for the NC Festival and Event Association’s Showfest 2019. The conference was packed and it was great to see such a fun and receptive crowd. These were people who took...
by Julie Austin | Jan 13, 2019 | Uncategorized
Years ago I was invited to a private screening of “Waiting for Superman” where teachers in the audience were free to express their true feelings. This was before I started speaking on innovation in education. What I learned from the teachers in the...
by Julie Austin | Nov 3, 2018 | Uncategorized
Last week I was the innovation keynote speaker for the James Hardie Research and Development Conference for their scientists and engineers. I normally don’t show anyone my first prototype, but I wanted to show how simple prototyping can be, and the value of...
