Trade Secrets as Competitive Advantage

Trade Secrets as Competitive Advantage

Trade secrets are information that your business would want to keep secret from competitors. And whose value comes from the fact that it isn’t widely known. Here are some examples. Customer lists, or unique ways (that only your business knows about) of...
Innovation in Meetings and Events – Festivalization

Innovation in Meetings and Events – Festivalization

I just got back from Charlotte, North Carolina where I was the innovation keynote speaker for the NC Festival and Event Association’s Showfest. The conference was packed and it was great to see such a fun and receptive crowd. These were people who took copious...
Innovation in Education

Innovation in Education

Innovation in Education Years ago I was invited to a private screening of “Waiting for Superman” where teachers in the audience were free to express their true feelings. This was before I started speaking on innovation in education. What I learned from the...